The THX logo appearing on screen has become synonymous with the feeling of settling in for a truly cinematic experience. Developed at George Lucas’s Lucasfilm in the early 1980s for the release of ...

There are some iconic movie title cards out there, but perhaps none as monumental as that of THX, the Lucasfilm subsidiary whose logo accompanies that huge swelling sound you’ve definitely heard ...

Now, working with the creative studio American Meme, THX has released a new trailer for its Deep Note, dubbed “Genesis.” The Deep Note audio you’ll hear in the theater is the same, but how we get ...