In 2004, Procter & Gamble was looking for a hit. It had been two decades since the consumer products conglomerate introduced Tide liquid detergent, revolutionizing the way people washed their clothes.

In each edition of web_crawlr we have exclusive original content every day. On Saturday our Video Producer Kyle Calise explores the origins and history of the most iconic memes online in his "Meme ...

Doctors say you should be concerned about a new viral challenge involving laundry detergent pods. Videos and pictures have surfaced online of teenagers intentionally putting the pods in their mouth as ...

The laundry detergent pod challenge can lead to ingesting toxic chemicals. — -- Spring cleaning may be several months away, but laundry detergent is making big headlines this week as a dangerous ...

LOGAN, Utah (KFSN) -- A dangerous social media stunt took a serious turn in Utah. A college student was hospitalized after ingesting a Tide Pod. Utah State University says it happened Saturday ...

You may recall the Tide Pod Challenge, where people were dared to eat the brightly colored pods. The latest application of the laundry detergent has a lot of people saying the new eco box, which comes ...

Relax. Your kids are probably not eating Tide pods. I mean, they might be, but even if they are, laundry detergent is still probably one of the least dangerous consumer products you have to worry ...

Ars Technica has been separating the signal from the noise for over 25 years. With our unique combination of technical savvy and wide-ranging interest in the technological arts and sciences, Ars is ...