With a deal set to close Thursday transferring control of TikTok’s U.S. operations to a new investor consortium, the video platform is planning a big presence at the Sundance Film Festival. At the ...

TikTok rolled out a new app, PineDrama, dedicated to micro dramas as it looks to break into a fast-growing category.

The 15-second ad, created by Deutsch, will air in commercial time that was originally purchased for Dr Pepper’s college ...

Small brands have an advantage over large corporations when it comes to TikTok. On TikTok, trends can emerge in a day, and ...