Real-time personalization platform Evergage announced it has launched new triggered email capabilities within the company’s Evergage for Email offering. The functionality is designed to enable digital ...
Email marketers have set two main priorities for the next 12 months: automation and personalization, according to The State Of Email In Lifecycle Marketing, a study by Litmus. Of companies polled, 35% ...
Tailor Email Journeys to User Actions One email marketing strategy we’ve found particularly effective is using behavior-triggered email sequences—essentially letting the lead’s actions guide the flow ...
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