To address air pollution hazards effectively, it is crucial to understand the factors that influence residents’ adoption of harm reduction measures. Existing studies often focus on passive defense and ...

Several frontier AI models show signs of scheming. Anti-scheming training reduced misbehavior in some models. Models know they're being tested, which complicates results. New joint safety testing from ...

Medical and societal imperatives exist to modify unhealthy behaviors that contribute to the growing burden of chronic diseases and excess wastage of human lives 1. However, the paucity of successful ...

“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...