Meta's Threads app can do more than meets the eye.

Meta's Threads is no Twitter. It also looks like it's on pace to eclipse the old Twitter's user base. That's hard to understand. Threads doesn't seem nearly as lively as the old Twitter. What gives?

Threads is now consistently surpassing X in daily US users, data shows. While X's user base remains relatively flat, it still has Threads beat on monthly users. Mark Zuckerberg is bullish on Threads, ...

Nearly 35 million new users have flocked to Instagram’s Threads this month as the Meta platform seeks to capture users leaving X and keep an edge over emerging platform Bluesky. The growth rate for ...

A new report from market intelligence provider Similarweb shows Meta’s Threads app surpassing X in daily active mobile users, having further increased its user count in previous months while X’s ...

In response to user feedback, Instagram’s Threads will now let users turn off automatic sharing of their Threads posts to other apps, including Instagram and Facebook — a move that had not gone down ...

This story was originally published on Social Media Today. To receive daily news and insights, subscribe to our free daily Social Media Today newsletter. One of the most anticipated changing of the ...

Threads, Meta’s text-based social media platform that sought to capitalize on user frustration with the Elon Musk-owned X, overtook its competitor in daily active users on mobile devices worldwide for ...

Threads, Meta’s X competitor that looked to capitalize on user discontent with billionaire Elon Musk’s acquisition and rebranding of Twitter, is inching closer to potentially overtaking X in daily ...

Threads on Thursday became available to users in the European Union, dealing yet another likely blow to X from a rival platform. Threads teased the EU launch earlier this week by showing an untitled ...

When Threads was launched earlier this year, Meta decided to use the same credentials as Instagram so that users wouldn’t have to create another account to use its new microblogging platform. However, ...

As Bluesky continues to make announcements regarding its expanding user base, Meta's Threads app is also becoming a major contender in the social microblogging space -- citing 35 million sign-ups in ...