The Golf Channel will undergo a rebrand... sort of. Versant — the new arm of Comcast that will take over most of NBC's cable networks — unveiled the branding for its sports division on Wednesday: USA ...

The sands of modern sports media continue to shift in unpredictable ways. And on Wednesday, we got word that the WNBA Finals could be in for an unexpected new media partner come 2026. Next season, the ...

Early trading suggests the cable-network spinoff is being valued conservatively, a signal that could matter in the Warner Bros. Discovery takeover battle.

Versant has tapped former TelevisaUnivision and WarnerMedia executive Rob McGovern as its new senior vice president of ad sales for digital platforms and ventures, TheWrap has exclusively learned.

On Tuesday, Golf Channel and its new parent company, Versant, announced it had signed the first rights deal in the nascent cable behemoth’s history, a 6-year agreement with the USGA to keep each of ...

Versant is starting to take shape. The new company, which will be the home to NBCUniversal’s cable channels like MSNBC, USA Network and E! later this year, has hired NBC Nightly News executive ...

Stream NBC 5 for free, 24/7, wherever you are. Comcast's spinoff of the majority of its NBCUniversal cable network portfolio will be named Versant, the company said Tuesday, ending a monthslong ...

Rory McIlroy continues to expand his off-course footprint in the world of golf and his latest endeavor could be big for golf ...

NEW YORK — The longtime NBCUniversal executive chosen to serve as CEO of spinoff operation Versant has been selected as the recipient of the 2026 Golden Mic Award from the Broadcasters Foundation of ...