Consumers may enjoy reading funny or sarcastic online product reviews, but does it influence what they buy? That’s the question my colleagues Susan Mudambi, David Schuff, Ermira Zifla and I wanted to ...

That’s the question my colleagues Susan Mudambi, David Schuff, Ermira Zifla, and I wanted to answer with our new research into “pseudo-reviews.” By that, I don’t mean fake reviews that are designed to ...

Nowadays, it feels like a huge risk to try a new restaurant without reading the reviews first. What’s the best appetizer to order? How’s the ambiance? Do you need to make a reservation? We’re lucky ...

Writing witty things well is a wonderful skill to have! Though, we admit, we may be a tad biased here. If you can capture the attention of complete strangers on the internet with your perspective, ...

Temple University provides funding as a member of The Conversation US. We found that the answer to the question is yes – but not in an entirely straightforward way. The whimsical nature of these ...