For US Soccer's CEO, the challenge isn't just the World Cup — it's what comes after

As the US prepares to co-host the World Cup, US Soccer CEO JT Batson is focused on turning the event into lasting growth for ...

USA's World Cup Preparation Is Complete: 'Now It's Down To Business'

The USA had some encouraging moments against Germany. But the ultimate lesson is at the World Cup, there will be no moral ...

The National Observer: World Cup host markets brace for impact

The FIFA World Cup begins this week. That means it's go time for city and business leaders in the event's host markets.
Al Jazeera on MSN

Will the FIFA World Cup be the economic bonanza US cities were promised?

Cities remain optimistic despite lagging hotel bookings and high ticket prices that might deter foreign travellers.
Stacker on MSN

The risk small businesses face when using 'World Cup' in marketing

Rocket Lawyer reports small businesses must tread carefully when marketing around the World Cup, avoiding official logos to ...

America is already losing the World Cup for hotel bookings

Hotels in Canada and Mexico are scoring higher occupancy rates, reflecting cheaper overall costs and backlash against U.S.

World Cup predicted to bring big business for South Florida hotels, Airbnbs, but prices are slashed due to lack of demand

Affordable options are driving bookings for short-term rental platforms, however. Theo Keith with Airbnb noted that the 2026 ...

U.S. Soccer’s business overhaul paying off in World Cup year

Excitement about a World Cup on home soil has been a major driver of business momentum for U.S. Soccer, but the federation ...
The Hollywood Reporter

Inside Fox’s World Cup Play: Primetime Push With a Star-Studded On-Air Team

The media company is betting that the 2026 FIFA World Cup, on home turf, can supercharge the sport. By Alex Weprin Senior Editor Alexi Lalas is one of the best-known American soccer players of all ...