Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the ...

Before it kicks off, the story of the 2026 World Cup has been the commercialization of the event overshadowing the actual ...

The U.S. men's national team may need a miracle to win the World Cup on home soil this summer. Fox Sports asks: What if it actually happens?

USA TODAY Ad Meter shines a spotlight on the pitch, with all eyes on advertising's global stage.

FOX Sports Unveils FIFA World Cup 2026™ Campaign Inviting America to Dream Big This Summer ...