When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save ...

How seductive are your product descriptions? Does your product copy entice readers to click buy or try? Or do you simply describe your product and tell web visitors what it does? The secret to writing ...

When you’re hiring–especially for a new company where all the positions are new–writing job descriptions can be almost as much fun as a root canal. You sit down to write it, and your mind goes ...

But that can be a tall order for equally busy hiring managers, who may default to simple cookie-cutter job descriptions that, unfortunately, undersell what makes their company and positions unique.

No law requires business owners to have written job descriptions for the positions in their companies. They take time to write -- and time is precious for businesses. On the other hand, job ...

At one point or another, your company will need to craft product listings — whether it’s for a menu, merchandise items or services. Since these product descriptions will be featured on your website, ...

The meta description is a snippet of up to about 160 characters, which summarizes a page’s content. Meta descriptions don’t appear on the page itself, but only in the page’s source code. Search ...

So, you’re hiring. Take a deep breath, pat yourself on the back for expanding in this tough economy, and get to work on a job description. It’s the single step that begins the process – and makes it ...