A recent take on the ASMR trend racked up more than 2.5 million views on YouTube and spawned countless parody videos in the past two months. What she’s doing is a form of ASMR, or “autonomous sensory ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...

The hoarse whisperer: Maria, the 28-year-old Russian expat whose videos have drawn more than 87 million views (Washington Post) Sign up to our free Living Well email for advice on living a happier, ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. I have just spent 38 minutes looking at someone unwrapping three bars of chocolate. Before that, I watched a ...

If you went back in time to its inception and tried to predict some of the trends that would become popular on YouTube, you’d be surprised by what you missed. For a site built around a myriad of ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

On June 3 2018, Makenna Kelly, a 13-year old from Fort Collins, Colorado, uploaded the video that propelled her to internet stardom. Entitled “Eating Raw Honeycomb – EXTREMELY Sticky Mouth Sounds”, it ...

She speaks in a low, patient whisper punctuated by a wide smile, her face inches away from the camera. Her voice is soothing and her eyes are warm. "Let me give you this shield potion," she says, ...