If you’re running video ads on YouTube, you know there are a lot of factors to consider. But one of the most crucial elements is often overlooked: where your ads actually show up. This article ...

YouTube is testing serving ads directly embedded into video streams – the latest move in its war on ad-blockers. Why it matters. The “server-side ad injection” approach bakes ads into the core video ...

Ads that appear in video podcasts are alluring for visually-minded marketers but may perform worse on the whole than ...

YouTube's crack down on ad blockers leads to unskippable blank video ads on the platform. Credit: Klaudia Radecka/NurPhoto via Getty Images YouTube ad-blocker users, prepare to stare at nothing for ...

Tech giants are dominating the rapidly growing connected TV ad market. Amazon's Prime Video will overtake YouTube for the top spot, Morgan Stanley analysts say. Both Prime Video and YouTube will ...

Imagine you’re watching a highly anticipated video from your favorite YouTube creator — perhaps the moment a famous couple finally gets engaged — when an ad pops up immediately after the clip. This is ...

For the past 40 years, Henry and Margaret Tanner have been crafting leather shoes by hand from their small workshop in Boca Raton, Florida. "No shortcuts, no cheap materials, just honest, top notch ...

When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. This is surprising, given YouTube’s continued growth in popularity. We ...

The recent crackdown is a shift from YouTube's previous tactics of simply displaying warning messages or blocking video playback entirely. The new approach inserts artificial delays that mirror the ...

YouTube and ad blockers seem to mix like oil and water. On Monday, several Reddit users reported problems trying to play YouTube videos with an ad blocker enabled, as ...

The fundamental promise of YouTube Premium is still watching videos ad-free, whether it's entertaining, educational, or work-related content. To win over even more users, YouTube brought a new ...