“Last year when Jean-Claude Biver decided to relaunch Zenith, he asked me, ‘Do you have any ideas to improve technical projects at Zenith?’ ” says LVMH’s Guy Semon. “I told him, ‘Mr. Biver, El Primero ...

When it was launched in 1969, the high-beat El Primero, the first automatic chronograph (arguably), was one of the most advanced mechanical movements of its time. It has since become a mainstay in ...

Zenith just dropped a timely (pun intended) reminder that you can, in fact, teach an old dog new tricks. The Zenith El Primero A386 was among the original three references of the model released in ...

For the first time ever, Zenith is offering its iconic Chronomaster Original model in a black tricolor dial. Since the conception of the A386 time-teller in 1969, the El-Primero-equipped chronograph ...

Much like our cars, we like our watches to be elegant, unfussy, and clean. Many modern watches go in the opposite direction with cluttered dials, chaotic color palettes, or oversized cases. Zenith's ...

Reuniting with Zenith for a third collaboration, Revolution has unveiled the Chronomaster Revival A3818 “Cover Girl Carbon.” Available in three versions, this collaborative reference is touted by ...

Baselworld, the biggest watch event of the year, is happening now at the Messe Basel in Basel, Switzerland. We’ve got a team on the ground there to bring you the most exciting releases. Follow our ...