If you could excuse Gen X for a moment, they’ll be having a heartfelt reunion with a none more ’90s adult refreshment for a little bit. https://twitter.com/Zima ...

Why bring back the fizzy lemon-lime drink with a Slavic name and a zzzany advertising identity nine years after its slumping sales and lack of appeal to its target demographic resulted in its American ...

Mike Pomranz has been covering craft beer for nearly two decades and trending food and beverage news for Food & Wine for 7 years. I remember Zima extremely well. In 1994, when Coors introduced the ...