Controversy over the sociologist Alice Goffman’s On the Run, a study of young people on the margins of society, has put ethnography on trial. Lost in the accusations and rebuttals, I fear, is the ...

Few have not experienced the uncomfortable experience of circling city blocks for a parking space. Researchers at Xerox have designed algorithms and implemented dynamic parking systems in Los Angeles ...

Replication controversies have plagued the social sciences in recent years. But one research method is uniquely difficult to verify: ethnography. Ethnographers, who often work in sociology and ...

The authors do not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and have disclosed no relevant affiliations beyond their ...

At the heart of ethnographic research is observation. Ethnographers watch how people interact with people, places, and things. It’s anti-lab science. There are rarely white coats and almost never ...

The Ethnography Lab at Concordia University was established to promote and explore innovative ethnographic research. Ethnography is the traditional methodology of anthropologists, based in situated ...

The process, often referred to as ethnography, can result in breakthroughs for brands, offering an insight into what people are really like, rather than what they want researchers to think they are ...