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Apple is overhauling the App Store with new subscription tools, personalized recommendations, and marketing features that give developers more ways to attract customers and grow their businesses.
Apple announced cross-developer App Store bundles, group subscriptions, volume purchasing, and AI-driven Personalized Collections at WWDC 2026.
During WWDC, Apple announced the launch of Siri AI, an expansion of the virtual assistant tool that relies more on Apple Intelligence.