Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Overview:   AI enables teams to speed up content creation while cutting costs and production time.Smart use of artificial ...

Learn how to leverage AI to improve processes, power growth and make stronger connections with your customers.

How context, consequence and audience impact should guide when AI disclosure actually matters — and when it doesn’t. The post ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

As promises of one-stop, AI-powered solutions proliferate, marketers will need to navigate the changed ecosystem and separate ...

The Consumer AI Disruption Index is a qualitative and quantitative study that maps 17 consumer-facing verticals along two axes: risk of AI-driven disruption and strength of customer relationships (see ...

Prompt marketing invites your audience into the cockpit, sharing not only insights but also the exact prompts, constraints and workflows that produced them.

Forbes contributors publish independent expert analyses and insights. The author of many tech books, Michael Ashley covers AI and Big Data. “Imagine advertising campaigns born not from keywords or ...

AI-driven traffic in the retail industry surged 693% year over year in November and December, according to new data from ...