“Optimizing for” something has a simple colloquial meaning of setting things up to get as much as you can of something—anything from health to happiness to salary payments in the bank at the end of ...

Did you know that once you have basic SEO implemented on-site, it may not be enough? How do you know that you are actually implementing everything that your competition is? And more? How do you know ...

The key to search engine optimization starts with key words, which will be the topic of the next Debunker. Then we’ll talk about how and where to submit your listings, pay-per-click, link popularity, ...

Lesley Spencer Pyle’s four basic SEO (search engine optimization) tips: building links from other sites, using but not overusing keywords, adding title tags and using keyword-rich anchor text. She ...