Forbes contributors publish independent expert analyses and insights. I write on creativity in marketing. The Association of National Advertisers just released a study on Agency/Client relationships ...

Sharing in the alarm of 83 law firms that signed onto an amicus brief this week, the Association of Corporate Counsel has filed its own brief seeking to uphold attorney-client privilege protections ...

Perhaps the biggest opportunity identified in this new work centers around one of the most fundamental aspect of the client/agency relationship – assignment briefings that clients provide to agencies.

Spending hours on market research, competitor analysis, and comparing color palettes to develop a creative brief may sound extraneous, especially for smaller organizations. But although compiling a ...