Learn how local businesses can benefit from video digital marketing. Discover the key strategies for leveraging digital video content for marketing success online. The popularity of digital video ...
NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...
The second part of the IAB Report highlights business outcomes as the most important success metrics to assess success, with reach and frequency second. The IAB has just published the second part of ...
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