Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and ...

Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

It aims to enable brands to capture and unify customer actions across online, app, and offline channels, sharing the data in ...

Google’s push towards conversion modeling, iOS 14.5 making accurate conversion tracking optional to customers, and other recent updates mean we can no longer rely on “native” conversion tracking as ...

Google has fixed a bug where Google Ads were overreporting conversions between November 11 at 12:01 AM PST through November 20 at 11:59 PM PST. This specifically impacted advertisers using non-last ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger campaign results. Google is pushing advertisers to enrich the conversion data they ...