When preparing for 2025 and all the unknowns the future inevitably holds, a thorough strategic plan is critical to driving meaningful outcomes for any business. Effective strategic plans reflect on ...

As we look toward 2026, one thing is clear: the old idea of strategy is no longer fit for purpose. For decades, strategy was treated as a static plan. A document produced once a year, built on ...

Learn how to write an executive summary. This guide shows you why to write it last, tailor it to your audience, include ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

Andrea Aker is CEO of Aker Ink PR & Marketing, a full-service agency that helps companies increase awareness, thought leadership and leads. In an on-demand, digital-first world where one’s first ...