Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...
The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...
LEGO has just unveiled LEGO SMART Play, a bold new platform that brings brick-built creations to life, and does it without ...
The LEGO Group has introduced LEGO Smart Play, a new platform, powered by the LEGO Smart Brick, that enables builds to react ...
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Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.
Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
If you haven’t heard about Smart Play yet, its a way for Lego to make its sets more interactive. A Smart Brick filled with ...
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The first line of Pokémon LEGO sets are as awesome as they are pricy, and I may need them all
We're still a little over a month and a half away from Pokémon Day, marking the franchise's 30th anniversary, but the goodies ...
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