Lego seems to be moving on from traditional toys to smart versions of its building blocks, as announced at CES 2026. Here's ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a single LEGO stud along with sensors, LED lights, a miniature speaker, and ...

Progress doesn't have to mean complete reinvention.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

It took the analog toy company years to develop its new Smart Play system, which centers on digitally minded bricks that can play sounds, light up, and interact with each other. While the Lego Group ...

LEGO will launch Smart Bricks—an interactive evolution of the classic 2×4 brick.

With a Smart Brick, Lego creations can come to life. A car could make engine sounds until it crashes, or Darth Vader could trigger the Imperial March to play.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start in January.