Over my 30 years of leading the creation of innovative new products, processes and services, I’ve learned what makes for successful new product development and innovation. It goes far beyond designing ...

In a consumer-driven economy, meeting customers' needs and wants has become paramount in generating long-term success and growth. Product development is key to maintaining and acquiring customers and ...

After working with startups for more than seven years, I've seen how entrepreneurs make the same mistakes again and again, leading to budget increases for no good reason. From my experience, proper ...

Reports from academic studies, market surveys and consulting firms all show a failure rate between 70% and 90% of new products in the Consumer Packaged Goods industry [1]. In this mercilessly ...

Product development may be understood generically as all the things that happen from the initial conception or invention of a product to the point when a product is launched into the market. It can ...

Making launch dates might be more important based on the size and scale of a company. However, missing launch dates can hurt any company. Why Do Most New IoT-Enabled Products Fail? IoT-enabled ...