Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Describing LinkedIn as a “holistic marketing engine”, the B2B SaaS firm’s focus on social has paid off in lead generation and brand awareness.

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

A data-backed roadmap for social media platform optimization and measurable social media ROI in 2026 Social media ...

Companies adopt multi-step lead capture forms and dynamic funnels to reduce wasted ad spend and improve lead quality.

Here's what to look out for ...

Three out of the 10 fastest growing jobs in San Francisco involve artificial intelligence, according to data compiled by ...

A little-known Google Ads setting can allow Google to add unapproved imagery to location-based ads, raising brand control ...

LinkedIn is supposed to be a place to find a job. But people are using the social media app to look up exes and screen ...

Akila Jayaraman joins Amazon Ads India as Head-Agency Partnerships to drive full-funnel ad solutions. Know more ...