AI is transforming how NPCs behave, talk, and react in Unity games, making them more lifelike and responsive. From Claude-powered conversations to procedural behaviors, developers can now create ...

Practical workflows using Unity-MCP's 52 tools, 48 prompts, and 1 resource. All examples show what you can ask your AI client to do once Unity-MCP is connected. "Create a new scene called 'Level01', ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

Unity beat sales and earnings expectations for the second quarter, and its stock initially rose following its Q2 report. The company's forward guidance raised concerns about the timeline for the ...

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...

Unity CEO Matt Bromberg, who joined in May, is overseeing his first big product launch since taking over the gaming software company. Unity on Thursday announced the sixth version of its flagship ...

John Riccitiello will retire as Unity Technologies‘s president, CEO and chairman effective immediately, the video-game and 3D content software company said. Riccitiello’s resignation comes after Unity ...