Why Airlines Can’t Survive Without Loyalty Programs | WSJ Case Study
9:42
YouTubeThe Wall Street Journal
Why Airlines Can’t Survive Without Loyalty Programs | WSJ Case Study
American Airlines created the first major airline loyalty program in 1981 as a way to compete for customers post-deregulation. But today these programs are the industry norm, having transformed into billions of dollar businesses with legs outside the aviation industry. The AAdvantage loyalty program has even become a business in its own right ...
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